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WeChat just released the first oversea Official Account with WeChat payment. And it’s a great one: UNICEF. Support children victim of the Nepal earthquake via WeChat The account was created in reaction to the Nepal earthquake, in order to provide emergency aid. In addition to enabling financial gift for Nepal, it enables donators to focus on giving specific life-enhancing supplies …
What is the best way to find out what our customers want the most? You ask them, aka, you do surveys. Here is a comprehensive review of the best platforms to carry WeChat surveys. 1. Drip ( 水滴微信平台) Fee: Free Language: Chinese Cross Platform: yes Mobile App: No Pros: Drip has many features which enable anything from choosing pictures, entering dates, …
WeChat accounts don’t simply go viral. Today, we interviewed Jiutian, the creator of a very popular WeChat account, Hi Better Me (女神进化论, WeChat ID: hibetterme), to try to find out the secret of creating a successful WeChat account. Hi Better Me is a WeChat account talking about makeup and lifestyle tips. It has been operating for less than 5 months, and …
We outlined in our previous posts that WeChat has been focusing on growth in South East Asia, adopting an aggressive partnership strategy to fuel its expansion. AppAnnie rankings as of early May 2015 tend to sustain the idea that WeChat is getting traction in at least some countries. Let’s have a closer look at the data. GlobalWebIndex data GlobalWebIndex is publishing very comprehensive …
Events are a good way to drive O2O interaction. Although WeChat does not offer solution for companies to publish their event and collect payment, a lot 3rd party event platforms do, and some even provide this service for free. We compared the 5 most popular WeChat event platforms in China that provide payment solution, and are all easily sharable on WeChat. …
Over the last few months, Tencent has gone into a war against copycats of original content. The company laid down clearer rules for account naming and punished copycats and viral content. Under the new rules, you can report accounts re-publishing your content without being allowed, and the messages will be removed. But there are loopholes to by-pass the rules, here …
A few months ago, Tencent pushed heavily connected objects to its platform. In an attempt to achieve the much-desired “O2O integration”, it unveiled new features such as a special “shake” feature enabling to access content from nearby connected objects. Yet, iBeacons just do not take-off in China, and it is mostly because of Tencent’s choices. What are iBeacons? iBeacons are …
The above chart is the list of monthly active users of social networks in China. WeChat has 4 times more monthly active users than its closest (non-Tencent-owned) competitor, Weibo. Why is WeChat different from other social networks in China? 1. WeChat is relationship oriented Compared with Weibo and Twitter, which are “interest based networks”, WeChat connects you with the people who …
