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What is the best way to gain followers on WeChat? Most marketers would give you the same answer: give money, a free sample or a discount to users, and they will gladly share any of your content. This practice however has a name: incentivised sharing, and it is forbidden by WeChat terms of use. So what are the risks? What …
The launch of Apple Watch in April is renewing the interest for wearable devices and popular sport tracking apps. The good news? Now you can track your steps with WeChat! What does the service do? The service is offered by an official Tencent WeChat account called Weixin Yundong (微信运动). It counts the steps you walked in a day and automatically …
During Apple March event, Tim Cook unveiled a variety of new products and features, from the new Macbook Air to an Open Source toolkit for medical research. But what stood out for viewers out there was the repeated attempt to seduce Chinese customers. An unexpected beginning The first frame of the Apple Keynote yesterday was more than unexpected: Yes, before …
The Chinese internet service market has boomed during the last 2 years, especially with the rising popularity on O2O business model last year. A recent Tencent market research report shows that internet service model has just as much impact on the 2nd and 3rd tier cities as it does for the 1st tier cities (Beijing, Shanghai, Guangzhou and Shenzheng). So which industry is the next gold mine …
There is a huge difference between being present on WeChat and actively leveraging the platform. How can you make sure you are maximising your WeChat ROI? 1. Link your WeChat account with a web-APP WeChat provides you with basic information about reads and shares for your messages (along with geographic, demographic and device data), but this data resides on Tencent …
With the tension between two Internet giant Alipay and Tencent heated over the Hongbao war on Chinese New Year, the two companies have entered into a “freeze-out” period in which you can no longer access Alipay owned websites like Taobao, Tmall and Xiami (popular music app) though WeChat. A lot of clients ask us if we can help them to process …
On the night before Chinese New year, a WeChat advertising campaign featuring virtual red envelopes through the WeChat Shake function (摇一摇) became the most popular activity, beside watching the Spring festival gala. WeChat gave out 500 million yuan (80 million USD), the Shake function was used 11 billion times by people over 185 countries. In just a few days, around …
The WeChat voice recognition account “Chumen wenwen” (出门问问）- “Go out and ask” is carrying a simple function: you can ask him any kind of questions an he will answer (what is the weather in Beijing, what supermarkets are there around Zhongguancun, etc…). This high-tech function is actually easy to develop. Indeed, few people know that WeChat certified service accounts come with …
Your company is going digital. Even better: your company is going mobile. You know that more than half of China’s Internet users are accessing the web via smart-phones, growing at an insane rate, and you want to seize this opportunity. In order to tackle this challenge, you have two ways moving forward: Creating native (Android or iOS) APPs which users …
A lot of people got in touch with us over the last few weeks asking the same question: what is the best time to post on WeChat? This question is complex, and there is no one-size-fits-all answer. However, following popular demand, we put together a few insights and case studies in order to help you in choosing the right strategy …
