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They had been announced for a few months already, and here they are: WeChat just opened a third category of public accounts (on top of subscription and service accounts): enterprise accounts (企业号). What are Enterprise accounts? Enterprise accounts are meant for the internal management of a company’s operations through WeChat. As such, they have high visibility, high security and more …
It hasn’t been a week since Tim Cook unveiled Apple’s new payment technology coming with iPhone 6 and iphone 6+, and Tencent is already making a strong defensive move. In case you have missed the rise of the biggest social network in Asia: WeChat is a Whatsapp / Facebook / Paypal hybrid with 438 millions monthly active users, a profit …
Setting up a WeChat menu can enable users to easily access content about your company or articles you want to share with your customers. Setting up a menu used to require some technical skills, but WeChat now made it easy for you: it is likely you can set it up without any external help (although many companies are still charging …
A bit more than three months ago, Sogou unveiled its new search function for WeChat public accounts. How does it work? What does it mean for us public account operators? Why? The integration of Sogou and WeChat services doesn’t come as a surprise as Tencent acquired a 36.5% stake in Sogou last year. Search is also a good fit for …
In a move who surprised many, WeChat introduced ads to their public platforms. How does it work and why is it such an innovative move? WeChat ads: how does it work? Public accounts on WeChat are similar to very advanced “Facebook pages”: accounts operated by medias or companies for promotion or service purpose. There are two kind of public accounts …
