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December 18th, Tencent and JD respectively spent $604M and $259M USD to invest in Vipshop, the 3rd largest e-commerce store in China. After the investment, Tencent and JD own 7% and 5.5% of Vipshop. Tencent becomes the second largest shareholder of Vipshop. The investment pricing was 55% percent above the share price of the previous day. Let’s look deeper into …
The war between Alipay and WeChat (which peaked a few years ago during epic Chinese New Year promotion campaigns) keeps raging. And data seems to support what everyone feels: WeChat is catching up fast. The rise of WeChat Although WeChat is a relatively newcomer to the online payment market (Alipay launched in 2004 – 7 years before the launch of …
China’s largest artificial intelligence (AI)-powered content platform, Toutiao, is getting a lot of media attention. Toutiao is currently looking for a new round of investment, with a $30 billion USD valuation, according to the news website The Information. Today we’ll dig deeper into the Toutiao ecosystem. Toutiao App Toutiao is a news display App. It’s specialized in display algorithms that recommend personalized …
Company Introduction: Core mission: WalktheChat’s core mission is to help foreign businesses sell to China via WeChat and other social networks. We built our own cross-border WeChat E-commerce platform and CRM to achieve this result Company culture: our culture is dedicated and open. We expect team-members to be excited by our mission and dedicated to the company’s success. We offer …
WalktheChat is specialized in using WeChat for marketing. This means we developed quite a bit of expertise in using messaging Apps to reach customers. And lately, we’ve been applying this expertise to a new channel: Facebook Messenger. The target About a year ago, I wrote a 5-days email course about WeChat Marketing. The course has been a success, with many …
News #1: WeChat Shop Mini Program is released! WeChat has just lowered the barrier for Chinese companies to start an e-commerce business. It just released the WeChat Shop Mini Program: a mini-program available to all Chinese WeChat Official Accounts directly from the WeChat Official Account back-end. What does the Mini Program shop looks like? The shop follows the WeChat UX guidelines: …
I have been a long opponents of mini-programs, going out of my way to explain why they are complete crap. However, several very large WeChat KOL have recently been leveraging mini-programs, infusing new hope into a re-birth of the newest WeChat innovation. Let’s look into them! Shiliu Po (石榴婆报告) booming mini-program Shiliu Po is an extremely successful WeChat fashion KOL, …
Overview of the e-commerce market in China It is impossible to talk about e-commerce in China without mentioning the 800-pounds Gorillas: Alibaba group founded by the iconic entrepreneur Jack Ma, and its close competitor JD.com. Alibaba is a group including many companies: Alibaba.com, the largest B2B e-commerce platform in the world Taobao.com, China’s largest C2C platform Alipay is China’s largest …
This week, I had a new retail shopping experience at Hema Supermarket, a retail store launched by Alibaba. What’s special about this supermarket? And does it make sense for Alibaba from a business standpoint? Data data data A traditional supermarket gets limited payment data at the check out. But Hema knows everything about their customers: phone number, the product that …
Today we’re deep-diving into a company that managed to drive hundred of millions of RMB of e-commerce sales by combining videos and social e-commerce on WeChat. The company is called Yitiao and it’s an impressive case study. Company overview About the company: Yitiao is a short-video focused content producing brand on WeChat started in 2014. It started to focus on e-commerce …
