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As every Chinese holiday, mid-autumn festival brought its load of themed WeChat campaigns. Here are 3 which caught our eyes. VIVI DOLCE Success factors:  Active WeChat groups 61-days crowdfunding Viral campaign KOL VIVI DOLCE is a Beijing based gelato startup brand. For the Moon Festival, it launched… a gelato mooncake!! Viral Campaign The campaign itself tells the story of a …

It’s been about a year that shared bikes (led by companies Ofo and Mobike) took China by storm. But what does the data look like today? Here is combined data from Quest Mobile and Penguin Intelligence which tells us: Number of MAU’s skyrocketed to about 68 million but is starting to plateau Mobike and Ofo are very much in a …

A new messaging mini-program goes viral WeChat team, Tencent and the TV program 见字入面 collaborated in building a simple but incredibly popular Mini-program. The principle is simple: Write a letter to your friend via the Mini-program Record a voice message of you reading this letter Send it out to your friends via the WeChat Mini-program The campaign was promoted Tencent with …

iResearch recently released an exhaustive report on online payments in China. Here are the highlights: Third-party online payment transactions reached 80 trillion in China in 2016 Mobile transactions made up 74.7% of the volume Third-party online payments grew at a 300% YOY rate Transactions from offline QR code scans reached 300 billion RMB in Q4 2016, with an impressive 85% …

You can now make a profit with your WeChat Wallet Last week, WeChat Pay started testing a new feature called Lingqiantong (零钱通), a flexible money-market mutual fund. There is no minimal investment amount, and users can spend their deposit at any time without fees. To give you a better idea of the yield, I made 17.64 yuan in August with 5,000 …

According to 2016 China Investment Ecosystem Report, the number of consumer product startups increased by 58% in 2016. Many of these brands were created by young Chinese founders who are born into the digital era, and are competing against international giants. They sure know how to leverage the Chinese social media ecosystem, mainly WeChat and Weibo, to pick up a …

Here is a trick to drive huge amount of traffic to your Official Account: working with KOLs through the new Original Content feature. The power of Original Content Articles Almost 2 years ago, WeChat released Original Content articles. It means you can decide whether or not other people can share your content. And if they do, a link will automatically …

Tencent just released their financial results for Q2’17 and they’re impressive: Revenues grew by +59% YOY Operating profits grew by 57% YOY WeChat monthly active users grew to 963 million Ads revenue grew by 55% YOY As these results were published, both Tencent and Alibaba (which performed equally well) saw their valuation skyrocket close to 400 billion USD. Let’s look deeper …

WeChat testing a way to delete your inactive friends WeChat is testing a new filter to delete WeChat friends. This filter can select: WeChat friends that you haven’t talked to for the past 6 months The friends that don’t share same WeChat groups with you Contacts with no WeChat moments interactions within half a year As soon as the test …

iiMedia Research just released a very exhaustive report about cross-border e-commerce in China in 2017. Here are the highlights: Cross-border e-commerce keep growing and is expected to reach a 7.5 trillion RMB volume in 2017 58 million users in China are expected to engage in cross-border transactions in 2017 Cross-border e-commerce market is very fragmented as opposed to local e-commerce …