Tencent continues to lose market share in mobile time usage to Toutiao Back in the good old 2016, the Tencent ecosystem used to represent over 50% of the time Chinese users spent on mobile devices (source: Mary Meeker’s report). Now Tencent only takes up 42.9% of user’s time. This lost market share goes to Toutiao, the parent company of Douyin, …
¥800 billion WeChat Mini-Program Transaction Volume in 2019: Tencent Annual Report
Amid the Covid-19 epidemic, Tencent released its Q4 2019 results. The performance is overall good, with a large uptake of Mini-program transactions and revenues from FinTech sector. A service ecosystem moving toward Fintech Tencent seems determined to stand out among Tech giants. It definitely doesn’t want to be an advertising company and is even diversifying away from gaming revenues. Instead, …
Is China’s E-commerce Industry Already Bouncing Back After Coronavirus Epidemic?
The covid-19 epidemic has shed concern over the world’s health and economy. The impact of the epidemic on e-commerce remains however unclear. How did the covid-19 impact the Chinese e-commerce sector, and what trend can we expect in the coming weeks? Fashion sales slump, cosmetics, and F&B remain strong As most of the population in China went into voluntary quarantine, …
What is WeChat Video Channels & Interviews with KOLs
WeChat recently launched a short video feed called Channels… what do we think about it, and most importantly, what do Chinese Key Opinion Leaders (KOLs) think about the new feature? WeChat Video Channels WeChat short video platform looks very similar to the Facebook timeline. Surprisingly, this means its UX is also very different from other short-video platforms such as Douyin …
How WeChat is Losing the War for Users Attention
Back a couple of years ago, WeChat seemed like an unstoppable force. It was completely dominating the Chinese social media landscape, was beating Alibaba in payments and was making forays into e-commerce. Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Too disruptive …
Douyin Marketing Guide: 7 Examples of Successful Douyin Marketing Campaigns
Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app. A cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive. Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate …
Why is Kuaishou Better than Douyin for E-commerce Conversion & Social Engagement
Kuaishou and Douyin are the two largest short-video platforms in China. However, due to the difference in their audience demographics, the 2 platforms have evolved quite differently: Kuaishou has 3-5 times higher e-commerce conversion rates compared to Douyin Kuaishou is more likely to evolve as a closed e-commerce ecosystem while Douyin signed a strategic partnership with Taobao Kuaishou’s is more …
Coronavirus data report- massive drop in the travel industry & surge in gaming
Further data about the impact of the coronavirus on the digital economy was released in a recent report by QuestMobile. Highlights are: 40% drop in traffic for online travel platforms 36% decrease of daily users for short-distance transportation (ride-hailing Apps, mobile map software) Fresh food delivery Apps are booming Strong growth for social media and news 150M new daily active …
China Retail Businesses Forced to Go Online Amid Coronavirus Epidemic
The transition from offline to online is usually gradual. But the coronavirus epidemic has pushed lots of retail businesses to the edge of bankruptcy, and many of them have to choose between going online or die. A retail business shifting sales to its WeChat Mini-Program BESTSELLER Fashion Group China is one of the biggest fashion retailers in China, with more …
Which Tech Companies are Benefiting from the Coronavirus?
Fear over the spread of a new coronavirus has led millions of Chinese people to remain at home, shortly after the end of Chinese lunar new year. The situation is putting a strain on most retail, restaurants, services, tourism industry, and other offline businesses. But is everyone negatively impacted by the virus outbreak? A blessing for the gaming industry As …