Below you'll find a list of all posts that have been categorized as “New WeChat features”
This week, we bring you a WalktheChat “mashup” of two great reports published by Henkuai.com and TrustData about WeChat and e-commerce in China. Highlights are: The optimal posting time and days for WeChat are finally revealed! Read on to learn more. WeChat makes up for 20% of the time users spend daily on mobile APP’s Taobao still dominates the mobile …
According to eMarketer, Tencent’s digital advertising revenue will reach $11.0 billion by 2018, almost triple from this year. How is Tencent going to do that? Starting in late 2014, Tencent embarked on a slow but steady journey to open up its advertising platform for brands August 2014 – Introducing banner advertising at the end of articles January 2015 – First WeChat Moment …
WeChat min-APP’s are here. By now, you know it already. So let’s try to tell apart the awesomeness from the bullshit and figure out what it is all really about. What do WeChat APP’s look like? Before we start exposing grandiose theories about the future of WeChat (we’ll get there) you might want to know what the thing actually looks …
There’s a question that we keep hearing repeatedly: once users are reading my WeChat article, how do I get them to follow my account? Even harder: when users are visiting my H5 campaigns, how do I convert them into followers? It turns out there is a great answer to it, and that most accounts are doing this completely wrong. How …
This week, WeChat released the long-awaited 2.0 version of their Mac OS client. The new interface brings a lot of cool features, but may well mean the death of WeChat service accounts… What’s new with 2.0? The new 2.0 version brings core improvements such as: Ability to send stickers from the Mac version of the APP You can now access …
It’s been busy weeks for WeChat, with a business model pivot for Youzan and a crackdown of Tencent on pyramid schemes. Here’s a summary of the key events. 1. Youzan starts charging 4,800 RMB per year Starting on July 8th, Youzan, one of the largest WeChat e-commerce platform (claiming more than 2 million registered businesses) switched to a paid model. …
We have written it before: Key Opinion Leaders (KOL) are maybe the best way to promote your company on WeChat. But how exactly can you find the right KOL for your industry? Here are platforms which help you do just that. Newrank.cn 新榜 Newrank.cn is a familiar name to our readers: it is the platform ranking all the major WeChat …
Facebook is literally, step by step, becoming a WeChat copycat. After inspiring itself from WeChat payment and WeChat public accounts, it is now copying much of the public accounts design. How Facebook is copying WeChat account menus 3 months ago, Facebook announced it would launch “bots” on public accounts. These accounts looked very much like… WeChat public accounts. Facebook hoped it …
Mary Meeker’s Internet Report has just been released. What does it say about WeChat this year? WeChat Tencent is the clear winner in the mobile market in China, representing more than 50% of mobil usage. WeChat alone represents 35% of time spent on mobile, which is more than Baidu and Alibaba combined. This is a 7% increase from last year …
Chinese tourists spend a lot of money when they travel. According to WSJ, Chinese tourists spent more than $229 billion in 2015, a 53% increase from the previous year. Many shopping malls and tourist centers hire Chinese speaking staff. But when it comes to payment, most of places still haven’t caught up with the more popular mobile payment method in China. Today …
