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It’s the final 5-days countdown before this year’s Double 11, the biggest e-commerce festival in China. The Chinese e-commerce space is maturing faster and this brings out some new highlights for this year: Alibaba’s campaigns are more focused on gamification & social sharing More complicated campaign/coupon rules Purchasing coupons instead of adding to cart WeChat is becoming another major channel …
With almost 300 million Monthly Active Users, online reading might be the biggest Chinese digital market that you’ve never heard about. Let’s look into the main players and trends of this slightly nerdy industry. The ever-growing mobile reading market The mobile reading market has been growing to more than 300 million monthly active users in 2017. In the meantime, transaction …
The 30-days countdown to Single’s Day 2018 started! The annual e-commerce war has started earlier than ever. Here are 5 news worth knowing for this week! Single’s Day e-commerce war starts with fighting for vendor resources: brands are facing a tough choice between Tmall and Pinduoduo Tmall starts pressuring brands to choose between Tmall and Pinduoduo for their Single’s Day promotion. …
WeChat Social Commerce Report 2018 was released today by Youzan (the biggest WeChat shop platform in China) and Newrank (China’s largest social media data monitoring platform). The report shows some surprising trends: The share of time spent on social media and Tencent-owned products is decreasing. Video content and Toutiao are stealing the show in 2018 The most popular items purchased via WeChat are around …
Weibo used to be the one-and-only social platform in China – it has since been overshadowed by WeChat and newer entrants such as Toutiao or Douyin. Is Weibo dead, dying, or is it actually secretly striving? A brief history of Sina Weibo Weibo is usually known as the Chinese version of Twitter. In Chinese 微博(Weibo) means microblogging. After Evan Williams …
Earlier this week, a new messaging App was launched and introduced to the world during the Smartisan Nut Pro 2S smartphone launch: Zidan Duanxin (AKA Bullet Messenger). Bullet Messenger created a huge buzz in the Chinese tech community. Here are some of the stats: Ranked No.1 for the top downloaded free social media app on the Apple Store for 3 …
Chinese “dama” (literally, big mamas) are budget-savvy shoppers most eager to snap up a good deal. They do most of the shopping for the family, and fortunately, they know just the place to score bargain-basement prices on everyday items, with discounts as deep as 90% off (look for overripe fruits that don’t last another day). On one condition: whip up …
When talking about B2C platforms in China, Alibaba is usually the first name that comes to people’s mind, seldom do people think of JD.com, the largest retailer in China aiming to compete with Amazon on a global scale. While the middle class is expanding fast in China, Chinese consumers are paying more attention to the quality and authenticity of goods, …
As foreign companies in China go, Starbucks is an unique case. Traditionally a land of tea, China was exposed to the specialty coffee culture in 1999 when Starbucks opened their first shops in China’s larger cities. The coffee chain essentially faced no serious competition in China in the early years, and effectively established itself as a daily routine for white-collar …
WalktheChat is recruiting a new Account Manager in Beijing!
