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More companies are putting WeChat group marketing as the key focus of their social media campaigns. It’s a great way to engage with your customers, build community and ultimately best channel for up-sale. Daily Dairy, a 4-year-old cosmetics startup that’s valued at $1 billion USD, is one of the best examples of how to be successful using WeChat group marketing. …
In this article we’ll learn how to sell via Youzan. We are picking Youzan as the largest WeChat shop platform in China. Many large WeChat accounts (such as Luoji Siwei) use Youzan as their main e-commerce channel. Youzan recorded a Gross Merchandise Volume (GMV) of 33 billion RMB in 2018. Click here to learn more about Youzan’s financial status and …
It’s been a difficult year for Tencent with tough competition and increasing regulation around gaming. Let’s see how this impacted the company’s financial performance. Revenues are still growing steadily Revenues of Tencent have kept growing at a relatively steady pace, with a 21% YOY increase. This growth has mostly been led by the expansion of the Fintech & Cloud computing …
Year over year, Alibaba has managed to beat its own record during the biggest shopping festival on the planet. There were real concerns about whether the company would pull it off once again. The answer is a resounding yes: gross merchandise volume (GMV) on Tmall reached 268 billion RMB (38 billion USD) within 24 hours, a 26% YOY growth. The …
Mini-programs continue thriving in China’s digital ecosystem. Up to 2021, there are more than 4.3 million WeChat mini-programs attracting around 410 million daily active users. WeChat mini-programs are a very complex piece of technology/design, so I’ll answer the questions in 3 parts: What are WeChat mini-programs? Cons: What are the main drawbacks of WeChat programs? Pros: What makes them interesting …
“OMG! All ladies, buy it, buy it, buy it! “ This is the famous catchphrase of Li Jiaqi, the top-selling Taobao live-streaming host. He just broke a stunning record during the Single’s Day pre-sale on October 21st: Record-breaking 100 million RMB of products sold within 6 minutes 5-hour live streaming Concurrent viewers reached 31 million 39 products, each was sold out …
WeChat just released its most rigorous policy to date regulating incentived sharing and external links. The policy banned some of the most common campaign tactics. Here are some of the highlights of some of the new bans: Group buy campaign are highly regulated Incentivized App downloads Editing or re-use of user’s profile pictures or user information Sharing a link that contains …
The founder of Xiaoxiaobao Mama, Sun Jing, managed an impressive feat even by Chinese live streaming standards. Last August, she sold 3.22 million RMB worth of products during a 2-hours long WeChat live stream. And these results were not due to chance. In May, during her first WeChat live stream, she managed to sell 15,360 products worth a total of …
WeChat launched a live streaming feature for Official Accounts. How does it work and is it the next big thing to sell your products? How does WeChat Official Account live streaming work? How to create an Official Account Live Stream? Tencent Live Streaming team is still testing this new feature, and only a few selected KOL (key opinion leaders) were …
The Double 11 promotion starts from October 20th, 10 days earlier than last year. We expect a good fight between Pinduoduo and Alibaba. Other than getting ready on Tmall, Pinduoduo, and JD, here are a few WeChat marketing tips for your Double 11 preparation. Launch a new product 1 month before Double 11 1 month before Double 11 can be …
