What can Western marketing managers learn from WeChat?

Laure LiNew WeChat features

Western companies such as Facebook, Twitter and SnapChat have recently been striving to find new ways to monetize their user base. With nearly 13 billions in revenues, 90% of which come from “value added services”, Tencent is a great role-model for these Western tech giants. So what can be learned from WeChat? 1) How are American messaging apps walking in …

How to manage your WeChat Public account from your phone- WeChat CMS

Tingyi ChenNew WeChat features

Yesterday, WeChat releases a mobile version of their Official Account content management system (WeChat CMS). Now you can simply manage your WeChat official account from your phone. What can you do with this mobile WeChat CMS? You can use this version of CMS to the the three following things: 1. Check message and reply to users Although this made it so …

5 social trends used by companies to promote their WeChat

Tingyi ChenNew WeChat features

If anything, the main change about WeChat lately has been its accelerating pace: more companies are using it, more people are sharing, and each user is involved in a rising quantity of groups. In such a context, trends fade away quickly, and companies much be quick in order to leverage them. Here are 5 social trends that companies managed to leverage …

WeChat payment available oversea, starting with UNICEF

Thomas GrazianiNew WeChat features

WeChat just released the first oversea Official Account with WeChat payment. And it’s a great one: UNICEF. Support children victim of the Nepal earthquake via WeChat The account was created in reaction to the Nepal earthquake, in order to provide emergency aid. In addition to enabling financial gift for Nepal, it enables donators to focus on giving specific life-enhancing supplies …

WeChat event platforms that we use, and two of them are free

Tingyi ChenNew WeChat features

Events are a good way to drive O2O interaction. Although WeChat does not offer solution for companies to publish their event and collect payment, a lot 3rd party event platforms do, and some even provide this service for free.  We compared the 5 most popular WeChat event platforms in China that provide payment solution, and are all easily sharable on WeChat. …

WeChat users: how do they behave and how to attract them?

Tingyi ChenNew WeChat features

The above chart is the list of monthly active users of social networks in China. WeChat has 4 times more monthly active users than its closest (non-Tencent-owned) competitor, Weibo. Why is WeChat different from other social networks in China? 1. WeChat is relationship oriented Compared with Weibo and Twitter, which are “interest based networks”, WeChat connects you with the people who …

How can businesses process Alipay payments via WeChat?

Tingyi ChenNew WeChat features

With the tension between two Internet giant Alipay and Tencent heated over the Hongbao war on Chinese New Year, the two companies have entered into a “freeze-out” period in which you can no longer access Alipay owned websites like Taobao, Tmall and Xiami (popular music app) though WeChat.   A lot of clients ask us if we can help them to process …