Below you'll find a list of all posts that have been categorized as “New WeChat features”
“If you have a question, search on Zhihu,” they say. This may best summarize the biggest knowledge sharing platform in China, whose 7-year-old database boasts over 100 million answers. Bottomline, being a Q&A website, the ability to provide useful and trustworthy answers means everything. To a knowledge-seeking crowd, Zhihu is a goldmine for useful and high-quality content, where “worthless” answers …
Tencent released it’s Q1 2018 financial earning ending on 31 March 2018. Here are some highlights: 65% rise in net income to RMB 23.97 billion, and 48% rise in revenues to RMB 73.53 billion, both powered by games, ads, and cloud service WeChat MAU grow 10.9% YoY to 1.04 billion Gaming remains the engine of the company, RMB 21.7 billion …
The WeChat Impact Report 2018 is out! Among the highlights: WeChat-driven information consumption reached RMB 209. 7 billion WeChat accounted for 34% of the total data traffic of users WeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, tourism, etc. WeChat contributed the employment of 20.3 million persons in 2017, more than twice the 2014 figure The number …
Here are the top 5 WeChat Mini Games that are played by the most friends on my WeChat.We analyze these games and summarize how you can build the most popular games on WeChat. According to WeChat’s data, by April 27 (22 days after the release of WeChat Mini Games) the number of games available had already reached 300. The biggest …
A unicorn is a privately held startup company valued at over $1 billion. Although the term was coined in order to express the rarity of such companies, they are getting more common, especially in China. Let’s study unicorns in one of their most common habitats. Some of the highlights: Most of Chinese unicorns are located in Beijing (66 out of …
Today, we put together data from several mini-program reports showing impressive growth: Time spent on WeChat Mini-programs daily went from 1.6 minutes per day to 9.8 minutes per day in a year 87% of WeChat mini-programs users spend more than 200 RMB per month through them Majority of WeChat mini-program users are now female users
iQiyi, a Beijing-based online entertainment company, also known as the “Chinese Netflix”, successfully landed on the Nasdaq Stock Exchange on March 29 pricing its IPO at US$18 under the ticker symbol “IQ.” for a total offering size of more than 2 billion U.S. dollars. Let’s have a closer look at the largest video streaming company in China. The booming market …
A campaign by the famous WeChat KOL “New World” 新世相 recently got viral… then blocked. What are the risks of viral marketing on WeChat? And what can you learn from New World for your own campaigns? The New World Campaign New World is a very popular WeChat Official Account focusing on talking about societal subjects relevant to the post 90’s generation …
Oreo Alipay game Alipay is taking marketing campaigns to another level with its AR scan feature. Oreo partnered with Alipay to launch an AR game to let users play with the cookies. Users just need to take an Oreo cookie and scan it with Alipay’s AR tab. You will be able to play a game to catch falling Oreos with …
The Chinese New Year: a week-long period of time when people put down their work and pay more attention to family gossip, stupid TV programs, and many many marketing campaigns. Over the last decades, the Chinese New Year has become a Super Bowl-like advertising event. We picked the 5 most notable campaigns of this year. Taobao’s Family Plan Campaign After …
